TE IPSUM is a collection of four jackets – The Intellectual, The Protector, The Creator, and The Visionary. Each custom jacket comes embedded with the Intel Curie module and e-ink screens in order to collect, interpret, and publicly showcase user-specific data inspired by the unique ideals and interests of these four personality types.
This project was done in collaboration with Parsons School of Design's Fashion Design BFA and Design + Technology MFA programs. It was mentored by Aneta Genova and Katherine Moriwaki and made possible with funding and support from Intel.
API – Bluetooth – branding – collaboration – data visualization – digital + print design – entrepreneurship – fashion – Intel – IoT – iOS – motion graphics – Processing – UI/UX – wearable technology – web
SP PERSONALITIES SENSING / PERCEIVING . . . ESTP, ESFP, ISTP, ISFP
Driven by their curiosity and playfulness, Creators are willing to try almost anything. Their adventurous nature makes them excitable, energetic and spontaneous.
Creators are naturally artistic, brave, and adaptable. They appreciate the beauty in nature, fashion, and decoration, and are likable and popular as they love to tell a good story or joke.
DATA THAT IS...spontaneous, unpredictable, random, driven by chance, playful, from nature
MACRO DATA: Geologic Systems
US Government Earthquake API / World Tides API
Seismic activity, currents
MICRO DATA: Local Weather
Weather Underground API
Current temperature + localized weather conditions
NT PERSONALITIES INTUITIVE / THINKING . . . ENTJ, ENTP, INTJ, INTP
Intellectuals are intelligent, independent and determined. They are high-achievers, driven not only to acquire but also to master large amounts of information. They are self-sufficient, logical and value reason.
While Intellectuals have a desire to know everything, they also tend to question anything. Their keen interest in investigation and questioning make them great researchers and inventors.
DATA THAT...makes interesting connections between ideas, questions both the known + unknown, encourages exploration, relates the experience of the everyday to the extremes of our universe
MACRO DATA: Astronomy
NASA / AstroCast / NEAT API
Stars, constellations, planetary positions, orbital patterns, lunar cycle, nearby asteroids, etc.
MICRO DATA: GPS
Mobile device GPS data
Spatial + temporal data, movement through space, nearby landmarks, location novelty vs. familiarity
SJ PERSONALITIES SENSING / JUDGING . . . ESTJ, ESFJ, ISTJ, ISFJ
Protectors are dependable, altruistic and honest. They are driven by a strict work ethic and place a high premium on helping others and serving the community.
Protectors are gifted leaders because of their natural ability to organize, plan and strategize. They thrive in situations where they know what is expected of them since they appreciate rules and structure.
DATA THAT IS...social, reflective of both themselves and those around them, driven by communication
MACRO DATA: Social Climate
Social/Cultural/Technological Data Doomsday Clock, social media trends, stock market
MICRO DATA: Social Proximity
Interpersonal proximity data (BlueTooth pings/device passive communication)
NF PERSONALITIES INTUITIVE / FEELING . . . ENFP, ENFJ, INFP, INFJ
Visionaries are empathetic, generous and original.
They are caring individuals who are not only sensitive to the feelings of others, but also very adept at identifying them. They are idealistic and are driven by values they deeply believe in and defend. Visionaries desire to understand themselves and to be understood for who they really are.
DATA THAT...helps user see + show their unseen self, visualizes biological/invisible processes, externalizes the internal, relates the individual body to the social body
MACRO DATA: Social Pulse
Twitter / Instagram API – trending topics / hashtags, keywords, tags, images, volume of uploads, user activity
MICRO DATA: Personal Pulse
Biometrics – body temperature, heart rate, respiratory rate, blood pressure, pulse, sweat/perspiration
TE IPSUM explores how the clothes we wear can help us find our fit – how something as simple as a jacket can connect us to the bigger picture, to a larger social whole, to the universe, and to ourselves.
We establish these connections through our system of data “fitting” and garment personalization via a web-based personality test, matching users to one of four jackets: The Intellectual, The Protector, The Creator, and The Visionary. Based on their responses, users are paired with not only a jacket that fits their visual aesthetic, but also with specific data metrics and visualizations that fit their unique interests and values.
Each of the four jacket types come equipped with two embedded e-ink screens where real-time visualizations of their specific data sets are displayed. These badge-like screens can be seen by both the user and by those around them, emulating traditions of jacket regalia, insignia, or other publicly visible analog symbols of status or affiliation. Though these jackets show their affiliation with a given personality type, the specifics of the data collected from a unique user and its subsequent visualization on their jacket's screen will vary from person to person, distinguishing them as distinct individuals within a larger, affiliated whole.
The two screens are found in different locations on each jacket and display two types of data: the first, a "Macro" data visualization based on large-scale, global, publicly available data sets, is driven by forces outside of the user or unrelated to their immediate context (for instance, the status of the stock market, nearby asteroids, or trending Twitter hashtags); the second, a "Micro" data set thematically related to the previous set, is driven instead by personal, user-based data (for instance, their heart rate, GPS coordinates, or how many people they have interacted with in a given period).
TE IPSUM comes from the Latin phrase "Nosce te ipsum", meaning "Know thyself." We designed these garments to do just that. We want wearers to understand not only their own selves, but also the world around them in richer, more vibrant ways. In short, we want our users to feel like more than bodies to be quantified; we believe in fitting more than clothes to a body – we believe in fitting clothes to a person.
The small scale, low power Intel Curie module was seamlessly integrated into the four jacket types, providing data-powered insights into the activities and events of the everyday. Each garment houses two e-ink screens: one displaying data visualizations dictated by personal, user-based activities and interactions; the other showcasing visual representations of data sets driven by larger social, cultural, and/or scientific values, such as stock market fluctuations, social media trends, or even geological and atmospheric phenomena. The Curie module’s features and capabilities – specifically its small size, low power requirements, and ability to wirelessly and frequently communicate with the wearer’s mobile device over Bluetooth – make it the ideal mechanism for receiving, analyzing, and displaying real-time data on a garment designed for everyday wear.
All content © Copyright Jane McDonough, 2016.